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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q96-Q101):

NEW QUESTION # 96
A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?

A. Send Performance Tab
B. Email Overlay View
C. Tracking Conversions Tab

Answer: B

Explanation:
Explanation
Email Overlay View is the area of the application that should provide the data on link performance for a specific email, including Total Clicks and Unique Clicks. Email Overlay View shows a visual representation of your email with metrics for each link, such as how many times it was clicked, by whom, and when. You can access Email Overlay View from the Tracking tab by selecting an email send and clicking on View Email Overlay. Send Performance Tab shows metrics for an email send, such as Sent, Delivered, Opens, Clicks, etc., but not for each link. Tracking Conversions Tab shows metrics for conversions that occurred as a result of an email send, such as purchases, sign-ups, downloads, etc., but not for each link.

NEW QUESTION # 97
The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?

A. Nothing - bounce rates up to 30% are acceptable.
B. Continue monitoring the bounce rate for changes.
C. Remove the bounced addresses before the next send.

Answer: C

NEW QUESTION # 98
The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?

A. _Open data view
B. Tracking Data Extract
C. Total Opens measure

Answer: A

Explanation:
Explanation
To identify the subscribers who have opened an email in the past year, you should use the _Open data view.
This is a system data view that stores information about email open events for all subscribers in your account. You can query this data view using SQL to filter by date and email name or ID

NEW QUESTION # 99
Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?

A. List Unsubscribe header
B. Profile Center Unsubscribe
C. Universal Unsubscribe

Answer: A

Explanation:
The List Unsubscribe header is a feature that allows subscribers to unsubscribe from an email by clicking a link in their email client. This feature does not require RMM to be enabled in the account, and it can generate unsubscribe reasons related to RMM

NEW QUESTION # 100
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within content slot?

A. Under user permissions, select limited template access.
B. Configure Content Blocks to only be usable within approved templates.
C. Configure restrictions within a Content Area for approval block types

Answer: B

NEW QUESTION # 101
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